Six Parallels between Career Development and Building a BusinessBy
I worked in employment services for many years before I decided to start my business, and I’ve noticed that job seekers and entrepreneurs really have a lot in common.
- Small business owners and job seekers need to define their target market and develop a plan for connecting with key decision makers within that market.
- Job seekers and small business owners need to identify and articulate their unique attributes and why employers or clients should choose them rather than their competitors.
- Entrepreneurs require marketing materials that clearly indicate what they have to offer to their clients. Job seekers require a powerful resume and other career documents that clearly indicate what they have to offer to their next employer.
- Job seekers need to try and schedule job interviews with potential employers until they secure their next position. Entrepreneurs need to try and schedule consultations with prospective clients indefinitely.
- Small business owners and job seekers require a strong online presence in order to be found by their target market.
- Job seekers and entrepreneurs must continually grow and leverage their online and offline networks.
When you think about it, it basically boils down to the same thing: formulate a goal, develop a plan to achieve that goal, and connect with the right people. Repeat as needed.
Janet Barclay is a virtual assistant and former employment counsellor who has supported career professionals and other small business clients since 2003. She can be reached through her website organizedassistant.com.
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